Beethoven's Second Death - TBWA\Guate - Radio Faro

For lack of funds, Radio Faro Cultural, the only classical music radio station of Guatemala, was in risk of being closed.

To generate awareness in a quick and impactful manner TBWA decided to very crudely show what the closing of this radio would mean for Guatemala: the death of classical music, Beethoven's second death.

TBWA\Guate published a series of obituaries, with all the music, voice and elements of the traditional ones, but mourning very profoundly that Mr. Ludwig Van Beethoven could pass away for a second time; praying for its music they invited the audience to tune in and help save Radio Faro.

.Link to the case: [https://vimeo.com/92655283].

Agency: TBWA\Guate, Guatemala |.Client: Radio Faro Cultural | .CEO: Raúl Herrera|. General Creative Director: Martín Sica.| .Creative Directors: Luis Guzmán y Francisco Pérez |.Art Directors: Levin Méndez y Javier Contreras |.Producer: Mateo Gómez|.Planning Director: Flora Hasbun.